Why us

Quality at an honest price

Misharzu believes consumers and partners are willing to pay for good quality products that preserve taste, texture and authenticity.

Differential proposition

Regional culinaries, RTE and RTC products, condiments and lentils without preservatives and MSG, with customization support for new product development and recipe curation.

The proposition

Food development, brands and supply

Food Development

  • Multi-cuisine recipe R&D.
  • Consumer-demanded food curation.
  • Chef consultants and vendors to perfect manufacturing.

Food Brands

  • Retail RTC / RTE brand Chef it Up!™.
  • Cuisine-specific cloud kitchen brands.
  • Masala Mamla for Indian cuisine.

Food Supply

  • Retort packed food for retail sale.
  • Single serve and larger packs for cloud kitchens.
  • Industrial packs for F&B brands.
Food proposition background
Manufacturing ecosystem

Professionalized and certified

Misharzu has built a differentiated ecosystem supported by industrial scale, automated manufacturing and international registrations or certifications including US FDA, BRC, HACCP, ISO, HALAL and FSSAI.